Marketing Service Team Lead

About the role

Covestro is looking for a Marketing Service Team Lead in Bratislava. The role builds, leads and develops a six-member global team delivering operational marketing services across web, social media, email and marketing automation, and SEO/GEO. It carries full people accountability and owns the global Marketing Service function, including its operating model, service portfolio, governance and financial stewardship, acting as the accountable service partner for Marketing Communications and Customer Interaction.

Key responsibilities

• Lead a six-member global team with full disciplinary and functional accountability: recruit, onboard, set objectives, evaluate performance, coach and develop staff, and decide on roles, work allocation and succession.
• Own the global Marketing Service function and its service portfolio, defining and evolving the operating model, governance, processes, service levels, quality standards and interfaces with global channel owners.
• Ensure reliable day-to-day and end-to-end delivery by prioritizing demand, allocating capacity, resolving resource conflicts, approving operational solutions and escalating material risks.
• Plan, allocate, monitor and optimize an annual direct budget of about EUR 0.5 million and steer about EUR 1.8 million of supported spend, owning forecasting, variance management and cost control.
• Set performance targets via KPIs covering demand, capacity, turnaround time, SLA adherence, quality, rework, utilization, customer satisfaction and cost efficiency, and ensure compliance with brand, legal, data privacy, accessibility and security requirements.
• Drive improvements through standardization, automation, data and AI, and act as the accountable service partner for Marketing Communications and Customer Interaction teams, negotiating priorities and communicating performance and risks.
• Direct and evaluate agencies and vendors, and coordinate with MarTech, ComTech, IT, Procurement, HR, Legal, Data Privacy and Brand.

Required profile

• Degree in Marketing, Communications, Business Administration, Digital Media or a related field, or equivalent.
• Several years of experience in marketing operations, digital channel delivery or shared-service management, ideally in a leadership role in an international environment.
• Strong people leadership, coaching and organizational skills, with experience building service teams.
• Fluent English; German or Slovak is an advantage.

Required skills

• Understanding of operational marketing services: web/CMS, social media, email, marketing automation and SEO/GEO.
• Service management, workflow or ticketing systems, SLAs, KPIs, demand and capacity management, and continuous improvement.
• Managing agencies, vendors, budgets and complex stakeholder relationships.
• Analytical, process-oriented mindset with an interest in automation, data and AI.

The minimum salary is 3000 EUR, which can be higher depending on skills and experience. Applications include a cover letter, CV and relevant certificates.