Global Demand Generation Programs Manager

About the role

ESET is seeking a senior marketing professional to lead global demand generation programs for its B2B cybersecurity solutions. This individual contributor role focuses on turning strategic initiatives and product launches into full‑funnel campaigns that drive awareness and pipeline across multiple markets.

Key responsibilities

• Develop strategic concepts and multi‑channel frameworks for demand‑generation campaigns.
• Translate product launches and strategic priorities into clear narratives, activation plans, and scalable toolkits.
• Brief and guide creative teams, agencies, and internal stakeholders to produce high‑quality campaign assets.
• Manage campaigns end‑to‑end, ensuring impact from awareness through pipeline and revenue.
• Collaborate closely with Sales to align campaigns with commercial priorities and target‑account goals.
• Apply segmentation, intent data, and vertical approaches to improve targeting relevance.
• Evaluate performance, gather market insights, and continuously optimise campaign frameworks.
• Introduce program structures to regional teams and support local rollout and adoption.

Required profile

• 7+ years of B2B marketing experience, preferably in cybersecurity, IT, telecom or enterprise technology.
• Proven hands‑on experience planning and executing campaigns from start to finish.
• Ability to translate strategy into actionable campaign concepts and frameworks.
• Experience working closely with Sales and understanding funnel metrics (MQL, SAL, pipeline, revenue).
• Strong understanding of integrated digital and offline marketing channels.
• Familiarity with segmentation, intent data and account‑focused marketing.
• Excellent stakeholder management and communication skills in a global, cross‑functional environment.
• Fluent English (C1 level) for global collaboration.

Required skills

What we offer

• Competitive basic salary starting from 3000 EUR per month.
• Performance bonus up to 15% of the basic salary, paid twice a year.
• Opportunity to work in a leading European cybersecurity company with a strong DEI culture.
• Temporary maternity‑cover contract with potential for extension based on performance.