CEE Biosurgery & Advanced Surgical Healing Marketing Manager

About the role

The CEE Biosurgery & Advanced Surgical Healing Marketing Manager develops and executes integrated commercial marketing strategies for the Ethicon Biosurgery and Advanced Surgical Healing portfolios across Central and Eastern Europe, with a focus on the Czech Republic, Slovakia and Hungary. The role translates global, EMEA and regional strategies into locally relevant commercial plans to drive growth, profitability and product adoption.

Key responsibilities

• Develop annual and multi‑year commercial strategies for Biosurgery and Advanced Surgical Healing across CEE, shaping portfolio strategy, market segmentation, target account prioritization, growth initiatives and competitive positioning.
• Translate Global, EMEA and regional strategies into locally executable commercial plans, providing pricing recommendations, value‑proposition development and business‑planning support.
• Own product positioning, portfolio optimization, launch planning, forecasting, product rationalization and end‑of‑life planning, managing SKU optimization and pricing strategy in collaboration with Sales, Supply Chain and Finance.
• Design and execute annual marketing plans, product and educational campaigns, congress activities, workshops, customer events and omnichannel engagement initiatives to strengthen adoption and clinical confidence.
• Lead regional product launches from strategy through execution, including commercial readiness, sales training, clinical messaging, marketing collateral and customer education, and monitor launch effectiveness.
• Continuously analyze market trends, competitor activity, procedure volumes and customer feedback to guide pricing, investment priorities and revenue management, ensuring sustainable growth.
• Act as strategic marketing partner to Sales, providing enablement materials, product training, competitive selling tools and value messaging, and conduct field visits to translate insights into stronger commercial execution.
• Lead cross‑functional collaboration across Sales, Medical Affairs, Regulatory, Quality, Supply Chain, Finance and Global Marketing, ensuring alignment and timely decision‑making across multiple markets.
• Ensure all commercial and marketing activities comply with Johnson & Johnson Credo, HCC requirements and local healthcare regulations, upholding ethical marketing standards.