Senior Customer Journey & Marketing Automation Specialist

About the role

We are seeking a senior specialist to own and evolve our global customer‑journey ecosystem. You will lead experimentation, support strategic product launches, and drive AI‑powered innovation across email and in‑product messaging.

Key responsibilities

• Own and optimise automated email and in‑product messaging journeys, transactional communications and lifecycle programmes.
• Lead A/B testing, personalisation and optimisation initiatives using customer insights and data analysis.
• Act as Global Marketing Automation Lead for key Consumer and B2B product launches, partnering with Digital Sales and Product teams.
• Analyse campaign performance and customer behaviour to translate insights into actionable recommendations.
• Identify and implement AI‑driven automation opportunities to improve marketing effectiveness and scalability.
• Provide expert guidance on automation strategy, best practices and lifecycle optimisation across global teams.

Required profile

• Proven experience in marketing automation, lifecycle marketing or CRM.
• Strong analytical mindset with ability to turn data into business actions.
• Experience designing and evaluating A/B testing programmes.
• Knowledge of segmentation, personalisation and retention strategies.
• Hands‑on experience with reporting and analytics tools such as Power BI and Google Analytics.
• Excellent stakeholder management and presentation skills.
• Ability to work independently, prioritize effectively and influence cross‑functional teams in a global environment.

Required skills

• Marketing automation platforms (e.g., HubSpot, Marketo, or similar)
• Power BI
• Google Analytics
• CRM systems
• A/B testing tools
• Data analysis and visualisation
• AI‑driven automation concepts

What we offer

• High‑impact global customer journeys reaching millions of users.
• Opportunity to shape marketing automation strategy rather than just execute campaigns.
• Work at the intersection of marketing, technology, data and AI.
• Collaboration with international teams and senior stakeholders.
• Basic wage component from 3000 EUR gross per month and performance bonus paid twice a year.