Cinematic AI Visual Director & Creative Strategist for E‑Com DTC

About the role

We are seeking a Cinematic AI Visual Director & Creative Strategist to lead the next generation of ad creative for our fast‑growing hair‑care brand. You will own concepting, storytelling, scripting, prompting and production of AI‑generated video ads that look cinematic and perform like direct‑response ads across paid social.

Key responsibilities

• Own the full AI creative pipeline—from concept and script to storyboard, prompting, generation, editing and final export—delivering a steady flow of ad‑ready assets for our media buyer.
• Write stories and scripts that blend cinematic storytelling with direct‑response structure (hook → problem → agitation → solution → proof → CTA).
• Direct AI video with intent, prompting specific camera movements, framing, lighting, mood and pacing to hold attention second by second.
• Maintain visual consistency across shots and scenes, including characters, product, wardrobe, settings and brand look.
• Produce multiple hook and format variations per concept for rapid testing.
• Analyze creative performance data (thumbstop rate, hold rate, CTR, CVR, CPA, ROAS) and iterate to scale winners.
• Conduct customer and competitor research to uncover angles, emotions and objections that drive buyers.
• Build a documented, repeatable AI creative production process: prompt libraries, shot templates, style guides and QA checklists.
• Provide monthly and quarterly creative reports.

Required profile

• Proven hands‑on experience with Seedance 2.0 and/or 2.5.
• Strong prompting skills for video: camera direction, shot types, motion, lighting, style and multi‑shot sequencing.
• Cinematic eye with understanding of storytelling, visual pacing, shot composition and editing rhythm.
• DTC e‑commerce ad experience and knowledge of performance‑creative principles.
• Deep understanding of ad metrics (Thumbstop, Hold Rate, CTR, CVR, CPA, ROAS).
• Editing skills (Premiere, CapCut, DaVinci or similar) to assemble, cut, caption and polish final ads.
• Psychology‑based copywriting skills.
• Fully remote, fluent in English, able to provide references and work overtime or weekends when needed.

Required skills

• Seedance 2.0/2.5
• Video prompting for camera movement, lighting and composition
• Premiere
• CapCut
• DaVinci Resolve

What we offer

• Fixed base pay plus uncapped earning potential as the brand grows
• Performance‑based bonus plan