Brand Manager – Neuroscience (Czech Republic & Slovakia)

About the role

AbbVie is seeking a dynamic Brand Manager to lead neuroscience brand initiatives across the Czech Republic and Slovakia. The role focuses on patient‑centric marketing, cross‑functional collaboration, and the delivery of impactful, data‑driven campaigns in a fast‑paced pharmaceutical environment.

Key responsibilities

• Develop and propose marketing inputs to the Brand Plan with a patient‑centric focus.
• Synthesise cross‑stakeholder insights to shape brand positioning, competitive analysis, and market dynamics.
• Maintain up‑to‑date customer perspectives through regular stakeholder engagement and field visits.
• Lead local digital maturity assessments and oversee digital listening/engagement activities.
• Optimise channel mix for marketing and cross‑functional campaigns, advising on optimal channel use.
• Collaborate closely with the IFT, manage CLM processes, and oversee implementation of CLM activities.
• Implement segmentation, develop segment profiles, and create customised materials for target groups.
• Support forecasting, KPI monitoring, budget planning, and tracking for marketing activities.

Required profile

• Strong understanding of the healthcare environment and its evolving landscape.
• Knowledge of channel mix techniques, financial processes, and business acumen.
• Awareness of competition, customer base, reimbursement, and market‑access issues.
• Familiarity with pharmaceutical industry practices, policies, and regulatory requirements.
• Fluent English communication skills.
• Experience in market research principles and opportunities.
• Marketing experience, ideally across a diverse blend of healthcare and other industries.

Required skills