Marketing Program Manager

About the role

Join Lenovo’s Solutions Services Group as a Marketing Program Manager and lead strategic Account‑Based Marketing (ABM) initiatives across priority enterprise accounts worldwide. You will work closely with Sales, Marketing, and regional teams to design and execute programs that drive customer engagement, accelerate pipeline growth, and support account expansion.

Key responsibilities

• Coordinate ABM programs by managing account activations, sales nominations, engagement plans, status reporting, and stakeholder communications.
• Develop and maintain account‑specific playbooks, stakeholder maps, messaging frameworks, and sales‑enablement resources.
• Execute multi‑channel ABM campaigns—including digital, content syndication, webinars, executive events, and personalized experiences—to increase stakeholder penetration and generate meetings.
• Track engagement‑to‑opportunity progression, maintain performance dashboards, and provide executive reporting on marketing’s contribution to pipeline and revenue.

Required profile

• 2‑5 years of experience in B2B marketing, ABM, account management, sales operations, or program management.
• Proven ability to collaborate across global, regional, and cross‑functional teams in a matrixed environment.
• Strong analytical mindset with experience interpreting performance metrics and turning insights into actionable recommendations.
• Excellent communication, stakeholder‑management, and organizational skills.

Required skills

• CRM systems
• Marketing automation tools
• Intent‑data solutions
• ABM platforms

What we offer

• Career development and growth opportunities.
• Performance‑based rewards.
• Hybrid working model (home office/office).
• Up to three paid personal days annually and additional vacation days.
• 100% sick‑leave compensation up to two months per year.
• Extensive training, mentoring, and pension contributions.