CX Integrations Manager

About the role

The CX Integrations Manager is responsible for creating a highly segmented, conversion‑focused website experience across multiple brands. By tailoring pages to audience, intent, product and lifecycle stage, the role drives cross‑sell opportunities and increases monthly recurring revenue (MRR). The position sits in Operations and works at the intersection of Marketing, UX, Product and Engineering, leading the build and deployment of campaign landing pages, web assets and tracking implementations.

Key responsibilities

• Design and deliver segmented website experiences that boost cross‑sell and MRR.
• Identify high‑value segmentation opportunities and translate them into a prioritized, testable roadmap.
• Partner with CRO, Paid Media and Campaign teams to run experiments and analyse results.
• Implement data‑driven, AI‑enabled personalization workflows at scale.
• Maintain build quality standards across tracking (GTM, GA4, conversion pixels), QA, mobile responsiveness and performance.
• Hands‑on development for complex or high‑priority builds while guiding specialist team members.
• Act as primary liaison between Marketing and technical teams, converting requirements into technical briefs and surfacing platform constraints.
• Surface recurring build friction and contribute to future platform‑standardisation discussions.
• Direct and prioritize the work of two CX Integration Specialists.

Required profile

• Proven experience leading web integration projects in a fast‑paced, multi‑brand environment.
• Strong collaboration skills with Marketing, UX, Product and Engineering stakeholders.
• Ability to translate business requirements into technical specifications and vice‑versa.
• Experience managing and mentoring junior integration specialists.

Required skills

• WordPress
• HubSpot
• Custom CMS platforms
• Google Tag Manager (GTM)
• Google Analytics 4 (GA4)