CRM Specialist

About the role

We are looking for an experienced, business‑oriented professional to own and develop our Salesforce ecosystem, including Sales Cloud and Marketing Cloud Account Engagement (MCAE). The role bridges local users with the global CRM support team and drives data quality, user adoption and business value through digital tools.

Key responsibilities

• Serve as the primary point of contact between local users and the global CRM/C4S support team.
• Own and support the Salesforce Sales Cloud environment, ensuring alignment with business needs.
• Maintain accurate, complete CRM data and oversee data governance.
• Coordinate user onboarding, access management and system administration.
• Organise and deliver CRM training sessions and maintain documentation.
• Develop reports, dashboards and analyses to support sales and business activities.
• Track CRM usage and provide insights for decision‑making.
• Manage the setup and execution of marketing campaigns in Salesforce Marketing Cloud Account Engagement (MCAE).
• Create and maintain segmentation lists, target groups and customer journeys.
• Design, implement and optimise automation flows, lead‑nurturing programmes, scoring models and campaign workflows.
• Collaborate with Sales and Marketing teams to ensure seamless lead management.
• Monitor campaign performance and recommend improvements.

Required profile

• Strong attention to detail and commitment to high‑quality data.
• Interest in working with data, reports, dashboards and business analytics.
• Continuous‑improvement mindset with a passion for optimising processes and systems.
• Understanding of CRM systems and their purpose.
• Ability to learn new tools and technologies quickly.
• Strong communication and stakeholder‑management skills.
• Excellent English communication skills.

Required skills

• Salesforce Sales Cloud
• Salesforce Marketing Cloud Account Engagement (MCAE) / Pardot
• CRM administration
• Reporting and dashboard creation
• Lead scoring and segmentation
• Automation workflow design

What we offer

• Laptop and smartphone for work and private use.
• Sports benefits of €120 per quarter (MultiSport card optional) and meal vouchers.
• Competitive salary and access to global career opportunities within the Atlas Copco Group.
• Hybrid work model: 3 days a week in the office (Prague or Bratislava) and 2 days remote.
• Language courses (English) and regular training and development activities.