CRM & Email Marketing Specialist

About the role

Legend is hiring a CRM & Email Marketing Specialist to join our Gaming team in Bratislava. You’ll build and launch campaigns, experiment with new ideas and use real performance data to understand what works and what to try next.

Key responsibilities

• Build, QA and launch high‑quality email and CRM campaigns, delivering consistently and at pace.
• Run A/B tests across messaging, creative, audiences and other campaign elements, using the results to continuously improve performance.
• Use campaign data and customer insights to understand what’s working, identify opportunities and apply learnings to future campaigns.
• Support the development of automated customer journeys across onboarding, engagement, retention and reactivation.
• Work with customer segments to deliver increasingly relevant and personalised CRM experiences.
• Brief high‑quality creative assets, partnering with Design and other teams to bring campaigns to life.
• Track and report on campaign performance, translating results into clear recommendations and next steps.

Required profile

• Hands‑on experience in CRM, email marketing, lifecycle marketing, marketing automation or a similar role within a B2C environment.
• Fluent/professional working level in Slovakian and English.
• Experience building and launching email or CRM campaigns yourself, with strong attention to detail and a clear understanding of campaign QA.
• Experience using a CRM or marketing automation platform such as Optimove, Bloomreach/Exponea, Braze, Iterable, Salesforce Marketing Cloud, Xtremepush, Smartico or similar.
• A testing mindset – comfortable developing hypotheses, running A/B tests and using results to improve future campaigns.
• Confidence working with campaign data, analytics platforms and spreadsheets, with the ability to interpret performance and turn insights into action.
• Understanding of the key ingredients of effective email creative and ability to brief copy and creative requirements clearly.

Required skills

• Optimove
• Bloomreach/Exponea
• Braze
• Iterable
• Salesforce Marketing Cloud
• Xtremepush
• Smartico
• A/B testing
• Analytics platforms
• Spreadsheets

What we offer

• Super smart colleagues to work alongside and learn from.
• Engaging development opportunities at all levels.
• Tailored flexibility for work‑life balance.
• Annual discretionary bonus to reward your efforts.
• Paid annual leave plus a festive break without dipping into your allowance.
• Exciting global Legend events and extensive global benefits alongside local perks.