Brand Manager
Johnson & Johnson Innovative Medicine · Région de Bratislava
Job description
About the role
Lead the local brand value team for a dedicated therapeutic area, driving a customer‑centric approach and delivering commercial plans and targets for the country.
Key responsibilities
- Leads local brand value team for dedicated Brand/Therapeutic Area with a customer‑centric approach.
- Accountable for country commercial plans and targets in the assigned therapeutic area.
- Trains the team on delivering commercial brand messages and handling customer objections.
- Implements the aligned HUB‑Country Brand Strategy and therapeutic‑area activities.
- Creates local customer‑engagement strategies to maximize short‑ and long‑term business.
- Manages brand‑message and material localization, promotional campaigns, multichannel activities, events and direct‑to‑market initiatives.
- Coordinates deployment of multichannel and digital brand strategy, aiming to achieve KPIs such as CIE index.
- Leads local commercial brand projects in close collaboration with the Commercial Lead.
- Develops cross‑functional integrated brand plans, supports market‑access activities, and ensures rational supply levels.
- Conducts market analysis (research, IQVIA, wholesaler data), identifies trends, and provides insights to senior management.
Required profile
- University/Bachelor’s degree, preferably in a business‑related discipline.
- Minimum 2 years experience in sales and marketing management within the pharmaceutical sector.
- Native Slovak speaker with fluent spoken and written English.
- High ethical standards, honesty and trustworthiness.
- Leadership qualities, empathy and open communication.
- Professional experience in a global, matrix‑based pharmaceutical environment.
What we offer
- Annual bonus based on individual and company performance.
- Generous vacation, parental, bereavement, caregiver and volunteer leave.
- Well‑being reimbursement and programs for financial, physical and mental health.
- Service‑anniversary and recognition awards.
- Access to various insurance plans for employees and eligible dependents.
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Johnson & Johnson Innovative Medicine
Région de Bratislava
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